Statistics
Readable statistics and data-backed context for buyers who want more than feature lists and generic claims.
Research across advertising, YouTube, creator campaigns, and platform experiments shows how creative quality connects with recall, sales, ROI, and brand growth.
A data-led overview of advertising effectiveness, from modeled ROAS and incremental sales to brand lift, video priorities, attribution, and retail media.
A source-backed guide to advertising trust, covering global recommendations, online ad control, news advertising, regulation and business outcomes.
A data-led overview of display advertising revenue, growth, formats, programmatic buying, and regional market size across the U.S., UK, and Europe.
A source-backed overview of native advertising spending, formats, consumer response, disclosure practices, and branded-content benchmarks.
Global, U.S., and APAC ad viewability statistics show how format, market, and campaign protection affect measurable exposure.
Explore U.S. advertising agency statistics on establishments, revenue, concentration, employment, and average hourly and weekly earnings.
Explore advertising employment statistics for managers, sales agents, market researchers, and marketing specialists, including wages, industries, states, and forecasts.
Advertising fraud varies sharply by channel, device, market, and protection level. These benchmarks put the largest measured risks into context.
Explore U.S. advertising spending statistics across digital channels, social media, retail and commerce media, connected TV, podcasts, and creators.
A source-backed overview of cinema advertising reach, audience quality, revenue, delivery, UK market context and current restrictions.
BIA forecasts show how local advertising spending is divided across digital, traditional, business, television, and regional markets.
A fact-focused collection of mobile advertising statistics covering market context, app revenue, user value, acquisition, and gaming audiences.
Explore the latest outdoor advertising statistics, from U.S. revenue and billboard share to industry spending, campaign lift, and 2026 forecasts.
A data-led overview of print advertising revenue, direct mail, newspaper publishers, audience behavior, and international benchmarks.
A data-led look at programmatic advertising growth, connected TV buying, supply-chain costs, media quality and advertiser measurement benchmarks.
Current TV advertising statistics show how viewing, revenue and campaign reach are shifting between linear television, streaming and connected screens.
A data-led overview of U.S. internet advertising, digital video, podcast advertising, and revenue reported by major platforms.
A fact-based overview of U.S. advertising revenue, growth rates, format shares, market concentration, video spending, and advertiser priorities measured or projected for 2024.
A data-led view of U.S. digital advertising revenue, platform performance, video, commerce media, and creator advertising trends.